Facebook Ads Guide

Update to Meta Ads Manager objectives

We are gradually introducing a new set of 6 campaign objectives in Ads Manager: awareness, traffic, engagement, leads, app promotion and sales.

Advertise with Confidence

Help people discover your brand across Facebook products. Design your ad using various formats, placements and objectives to meet your marketing goals.

The Facebook Ads Guide provides design specifications and technical requirements across each format and placement. You’ll find information on dimensions, file sizes, character limits and more.

Create an ad
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