Apple Intelligence is here.

Experience it now on the latest iPhone, iPad and Mac models with a free software update.

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There’s still time to work your magic.

Wrap up your holiday gift list.

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iPhone 16 Pro

Hello, Apple Intelligence.

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iPhone 16

Hello, Apple Intelligence.

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iPad Air

Two sizes. Faster chip. Does it all.

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Hello, Apple Intelligence.

 

AirPods 4

Iconic. Now supersonic. Available with Active Noise Cancellation.1

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Apple Watch Series 10

Thinstant classic.

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Apple Vision Pro

The era of spatial computing is here.

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Apple Trade In

Get credit when you trade in iPhone 12 or higher.2

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