Band together.

New styles, colours, carbon-neutral offerings. Redefine your style with the latest collection of Apple Watch bands.

Shop all bands

Apple Watch models with straps in a variety of colours and materials

Featured Watch Accessories

Gift magic.

Add some more awe with accessories.

Watch Essentials

Apple Watch Ultra Bands

Special Edition

Say it in a way only you can.

Discover new engraving options for AirPods. Mix emoji, names, initials and numbers.

New subscribers get three months on us with an Apple Watch purchase.¹

From HIIT to Meditation, there’s something for everyone.

Apple Watch Series 10 in Midnight, iPhone 16 in Pink, workout metrics displayed on Watch face and iPhone.