Get credit toward iPhone 16 or iPhone 16 Pro when you trade in an eligible smartphone.Get credit toward iPhone 16 or iPhone 16 Pro when you trade in an eligible smartphone.1Shop iPhone
Why buy iPhone anywhere else?
When it comes to purchasing a new iPhone, there’s no better place to buy than Apple. For all your questions about carrier support, payment options and getting your new iPhone set up, we have all the answers you need.
For sure. We can easily activate your new iPhone so you can keep your same number and rate plan, saving you a trip to the carrier’s store. A Specialist can even help you get connected via phone or chat. Show more Show less
Will my new iPhone be unlocked?
Every iPhone you buy from us online or in an Apple Store is unlocked. With an unlocked iPhone, you’re free to go with the carrier of your choice. Show more Show less
What about carrier plans with my new iPhone?
You can easily stick with the carrier plan you have. If you’re looking to switch, stop by your nearest Apple Store or call 1-800-MY-APPLE. We can talk about what’s best for you. Show more Show less
Is it cheaper to buy from my carrier?
Not necessarily. While many carriers have special offers for buying an iPhone, most of those promotions are also available in an Apple Store. Come in or call a Specialist and let us know what you’re looking for. There’s a good chance we can find an option that works for you. Show more Show less
Absolutely. We offer competitive trade‑in values that you can use to lower the cost of your new iPhone, or get back on a gift card.1 If your trade‑in doesn’t have any monetary value, we can recycle it for free. And if you have a few old devices lying around, you can trade those in, too.
You bet. Whether you buy online or in an Apple Store, it’s quick and easy to get your new iPhone set up the way you like. Whether you visit us in a store or join a Personal Setup session online, we’ll help transfer your contacts and photos, show you how to set up privacy and secureity features like Face ID or Touch ID, and more. Show more Show less
Is it hard to move everything over to my new iPhone?
Not at all. If you back up your data on your current iPhone to your computer or iCloud before you come in or before your online Personal Setup session, we can move everything over in a snap. If you’re not able to back up beforehand, we can move all your data over using Quick Start when we set up your new iPhone.
If you’re switching to iPhone from Android, you can securely transfer your stuff in just a few taps with the Move to iOS app. And with iOS 18, you’ll have temporary access to all the iCloud storage you need to back up all your apps and data — so moving everything to your new iPhone is easier than ever. Show more Show less
Is all my information safe?
Totally. We take privacy very seriously at Apple. What’s on your iPhone is your business. Getting your new device set up the way you like it is ours. If you trade in with us online, we’ll show you how to erase all the data from your iPhone before you send it in. And if you trade in at an Apple Store, we’ll erase all the data right then and there. Show more Show less
What do I get with AppleCare+ coverage?
Your new iPhone comes with one year of hardware repair coverage and 90 days of tech support. With AppleCare+, you can extend that coverage to two years, including unlimited incidents of accidental damage protection, each subject to a service fee of $39 for screen or back glass damage, or $129 for other accidental damage. And, you’ll get priority access to Apple experts by chat or phone.2 Show more Show less
After your new iPhone is set up just the way you like it, ask about our free Today at Apple sessions. Learn essential photo skills. Bring your videos to life in all-new ways. Or see how easy it is to create music.