In an environment where financial pressures are high and budgets are tight, many consumers are rethinking their relationships with their favorite brands. They're not just switching — they're walking away.

In this webinar, we walk you through key findings from our latest research on what’s driving this shift, where loyalty is holding strong, and what it takes to win back consumers who’ve strayed. We also explore what keeps consumers from walking away — even when they want to — and how rewards programs, consistency, and shared values can shape brand relationships.