Brands
Most Admired Employers 2024
Report summary
Morning Consult's Most Admired Employers offers an in-depth look at the companies Americans would be most proud to work for, honing in on key demographics like recent graduates, low-wage workers, and elite tech workers.
Each day, Morning Consult surveys thousands of Americans on their perceptions of thousands of brands, including the question: Thinking about your current or most recent job, would you be proud to have a similar job at the following brand? This study leverages that data to reveal which employers have the best reputations with working adults.
Highlights from this report
The six top ranking brands are all major tech companies: Google, YouTube, Amazon, Microsoft, Apple, and Netflix. Tech’s strong position holds true across every demographic included in this report, an indication of industry’s outsized cultural sway.
Across the 15 rankings, Google places first with 12 groups and second in the other three. Google is not only the overall Most Admired Employer, it outranks its next closest competitor by more than 8 points. And its next closest competitor? Google-owned YouTube.
The Most Admired Employers
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Methodology
Each day, Morning Consult surveys on thousands of brands in 43 countries. One of the questions we ask regarding each brand is: Thinking about your current or most recent job, would you be proud to have a similar job at the following brand?
This ranking is based on a net admiration score, which takes the share of people who said “yes” and subtracts from that the share who said “no.”
The surveys were conducted between August 2023 and August 2024. More details about each audience is included in the report. Certain sub-brands tracked by Morning Consult were excluded from the analysis.
About the author
Nick Laughlin is the Head of Content & Audience Development at Morning Consult. @nick_d_laughlin
