State of AI Apps Report 2025 is Live!
About
Sensor Tower
Forging the next generation of Digital Intelligence and Analytics
Trusted by global digital leaders
About Sensor Tower
Sensor Tower is the leading source of mobile app, digital advertising, retail media, and audience insights for the largest brands and app publishers across the globe.
Founded in 2013, Sensor Tower’s mobile app insights have helped marketers, app, and game developers demystify the mobile app ecosystem with visibility into usage, engagement, and paid acquisition strategies. Today, Sensor Tower’s digital market insights platform has expanded to include Audience, Retail Media, and Pathmatics Digital Advertising Insights, helping brands and advertisers understand their competitor’s advertising strategies and audiences across web, social, and mobile.
Global Teams
Sensor Tower has Sales and Customer Support teams spread throughout the world. We service customers in North America, Europe, Middle East, Africa, APAC and LATAM. We also maintain regional offices in SF, LA, NY, London, Singapore, Beijing, Seoul, Tokyo and Vancouver.
Reports
Sensor Tower’s Insights team leverages our data to deliver critical reports on the latest trends in mobile. In addition to the Data Digests, which offer top-down views of global revenue and downloads, our team regularly assembles in-depth analyses on mobile categories, regions and usage behaviors.
Sensor Tower Blog
Audience Insights • September 2025
From Audience to Impact: A guide to audience-led planning with Audience Insights
A deep understanding of your audience is the foundation of every successful marketing strategy. This planning guide offers data-driven ways to refine your targeting, identify growth opportunities through new segments, align creative and media with real behavioral patterns, using Audience Insights from Sensor Tower!
App Advertising Insights • September 2025
State of Digital Advertising 2025: US Ad Spend Hits $137 Billion
US digital ad spend hit $137 billion in 2025, with impressions climbing to over 16 trillion. Brands across industry are sharpening their strategies as trends around AI, retail media, and more continue to reshape the future of the industry.
