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What Is a Good View-to-Like Ratio on TikTok?
Posted on 13th Oct, 2025.
TL;DR (The Short Version)
If you’re a creator on TikTok, you’ve probably noticed that some videos rack up thousands of views but only a handful of likes, while others seem to hit the perfect balance. This is where the view-to-like ratio comes into play, and this simple yet powerful metric can tell you a lot about how your content is performing.
Let's break down what a good view-to-like ratio is, and how you can improve yours.
Understanding the View-to-Like Ratio
The view-to-like ratio measures how many people who watched your video actually clicked the “like” button. It’s calculated by dividing the number of likes by the number of views and converting it into a percentage.
For example, if a video has 10,000 views and 500 likes, the calculation is:
Like Ratio = 500/10,000 x 100 = 5%.
This means that 5% of viewers liked your video.
The ratio gives you insight into how engaging your content is. A high number of views with a low number of likes may indicate that people are watching your video but not connecting with it enough to interact. Conversely, a strong ratio suggests that your content resonates with your audience and encourages interaction. While more views are always a good thing, if your content is being viewed but barely liked, there could be an issue at hand.
What Is a Good View-to-Like Ratio on TikTok?
While there’s no universally perfect ratio, most TikTok experts consider a 5–10% like-to-view ratio to be healthy for general content. Videos performing above 10% are often considered very strong, indicating that viewers find the content highly engaging or relatable.
Bear in mind that ratios vary depending on niche, content type, and video length. For example:
- Entertainment or comedy videos often have higher ratios because viewers are more likely to engage with content that makes them laugh or feel something.
- Educational or tutorial videos may have lower ratios if viewers watch to learn but don’t feel compelled to like every video.
- Trending content may get massive views quickly but lower engagement if people watch out of curiosity rather than interest.
- Controversial content will tend to get lots of people logging in to see what the fuss is about, but won't rack up likes. We recommend steering clear of controversy for this reason.
It’s also worth noting that shorter videos tend to get slightly higher engagement percentages because viewers are more likely to watch until the end and react.
How to Improve Your View-to-Like Ratio
If your videos have high views but low likes, don’t worry, there are several strategies to boost engagement:
1. Hook Viewers in the First Few Seconds
TikTok is all about instant engagement. The first two to three seconds of your video should include a hook to grab attention and make viewers want to watch all the way through. Use bold visuals, text overlays, or a question to intrigue your audience. Plus, if your video is interesting enough to start with, viewers will hit 'like' straight away.
2. Make Your Content Relatable or Entertaining
People like content that resonates with them emotionally. Whether it’s humour, inspiration, or surprise, videos that evoke feelings are more likely to get likes. Tap into trends carefully, but ensure your personality shines through.
3. Include a Clear Call to Action
Sometimes viewers just need a little nudge. Adding a subtle CTA such as “Like if you agree,” “Save for later,” or “Share with a friend” can significantly improve your like ratio.
4. Keep Videos Concise and Easy to Watch
Short, snappy videos often outperform long ones in terms of likes because viewers are more likely to watch until the end. Use quick cuts, clear storytelling, and avoid filler content.
5. Test and Analyse
Keep an eye on your analytics. Compare videos with different formats, captions, and hooks to see which ones achieve higher ratios. Learning from data is the fastest way to optimise future content.
Give Yourself a Little Likes Boost
Many savvy creator also use boosting strategies, such as promoting videos or using trusted engagement services like Smikky to improve initial likes. A smart boost can help your content reach the point where the algorithm notices it, which can naturally increase views and organic likes in turn.
Frequently Asked Questions
Is 20 likes per 100 views good?
Yes, 20 likes per 100 views is excellent! That translates to a 20% view-to-like ratio, which is far above average on TikTok. Most videos fall between 4% and 7%, so anything in double digits shows that your content is highly engaging and resonating strongly with viewers.
Is 20K views considered viral?
It depends on the size of your account. For smaller creators or those still building an audience, 20,000 views is a fantastic result and can definitely be considered viral within your niche. It means your video reached far beyond your usual follower base and likely landed on multiple users’ For You Pages.
However, for larger accounts with hundreds of thousands of followers, 20K views might be more of a moderate success rather than full viral status. True virality on TikTok generally starts around 100K to 1 million views, depending on your average engagement levels.
Remember, TikTok growth is about more than views (although they are important) - engagement, retention, and community and equally crucial to success. Keep creating content your audience loves, and the numbers will follow!
A Tiktok post published by Smikky
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