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Why Do I Only Get 200 Views on TikTok?
Posted on 21st Sep, 2025.
TL;DR (The Short Version)
- When your videos don't go viral, it can be a result of the algorithm and/or the quality of your videos.
- Ways to fix this include introducing a hook, building social proof on your profile, and choosing your posting times carefully.
- Read on for more tips!
If you've ever posted a TikTok and felt the sting of seeing only 200 views, you're not alone. Many creators find themselves stuck at this number or fewer and wonder what on earth is going on.
TikTok can feel like a mysterious platform where some people go viral overnight while others pour hours of work into videos that barely move the needle. The truth is, there are a few reasons why your views may stall at around 200, and once you understand them, you can start making changes that boost your reach. Let's get into it.
The TikTok Algorithm: Explained
The reason why some videos go viral and others don't is part to do with quality, and part to do with the algorithm.
TikTok’s algorithm is designed to test videos in small batches before deciding whether they deserve a wider audience. When you post, TikTok will usually show your content to a small sample of users who might be interested based on their previous viewing behaviour. If those viewers respond well by watching all the way through, liking, commenting or sharing, TikTok then pushes the video out to more people.
There are other factors that can lead to your video getting pushed out, such as how many followers you have, meaning if you don't already have a large following, you might struggle to get seen.
If your video is only getting about 200 views, it often means it didn't pass the first round of testing strongly enough. That doesn't mean your video is bad, but perhaps it did not catch attention quickly, or the engagement signals were not strong enough for the algorithm to expand its reach.
How to Fix It
Struggling to get views doesn't mean it will be this way forever. Here are some growth tips to get you past that few-hundred-view threshold and straight to virality.
Hook Viewers Immediately
TikTok users scroll at lightning speed. The first three seconds of your video are the most important. If people swipe away too soon, TikTok reads that as low interest. To avoid losing viewers, you need a strong hook right at the start. That could be a bold statement, a surprising fact, an eye-catching visual or even a text overlay that teases what is coming.
Focus on Engagement
Likes, comments, shares and saves all contribute to the algorithm’s decision-making. If your video gets a few early likes or comments, TikTok sees that as a positive sign. One trick many creators use is buying an engagement package, such as trusted likes from Smikky, to show TikTok their content is well-liked.
Choose Posting Times Carefully
When you post is less important than what you post, but it still matters. If you post when your followers are active, your video has a better chance of picking up those initial engagement signals. You can check your audience insights in TikTok analytics to see when your followers are online, and consider their time zone.
Experiment
Perhaps the most frustrating truth about TikTok is that not every video will take off, no matter how much effort you put in. Even successful creators admit that only a fraction of their posts perform really well. The key is to treat each video as an experiment. Analyse which ones do slightly better, look for patterns, and double down on those approaches.
If you are stuck at 200 views, try varying your style. Post a shorter version of the same idea, change the opening line, or test a trending sound. Over time, these small adjustments can reveal what your audience and the algorithm respond to, so you know what changes to make to future content.
Boost Profile Strength
The stronger your profile, the more likely the algorithm is to push it. TikTok looks at account behaviour to judge whether you are a genuine creator. If your account is very new, has no profile picture or bio, and follows hundreds of accounts in a short time, it might be flagged as low quality. This can limit your reach.
Optimise your profile by adding a clear picture, a short bio that reflects your niche, and links if available. This makes you look more trustworthy both to TikTok and to potential followers. Buying followers can also help by showing TikTok that your profile is popular. You can also straight up buy views, tricking the algorithm into thinking your content is popular and thereby showing it to more people.
Frequently Asked Questions
How much does TikTok pay for 200 views?
TikTok doesn’t pay creators directly for just a few hundred views. The Creator Fund or Creativity Programme generally rewards videos that attract thousands or even millions of views, and the payment per view is very small, usually a fraction of a penny. At 200 views, you wouldn’t earn anything meaningful.
That said, those 200 views can still matter. Each video helps you learn what works, build consistency, and slowly grow your audience. Once you start hitting higher numbers consistently, monetisation through TikTok’s own programmes, brand deals, or affiliate links becomes more realistic.
Why am I getting such low views on TikTok?
Low views usually happen because the TikTok algorithm didn’t find enough positive signals to push your video further. A few common reasons include weak hooks, low watch time, minimal engagement, irregular posting, and a poorly set-up profile.
Sometimes low views are simply part of the process. Even big creators have videos that flop. The key is to experiment, look at your analytics, and tweak your content strategy until you find what sticks.
A Tiktok post published by Smikky
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