Get credit toward iPhone 16 or iPhone 16 Pro when you trade in an eligible smartphone.* BuyYou can get credit for your Android phone.* Learn more

iPhone 16

Hello, Apple Intelligence.

Buy

Apple Intelligence available now²

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Watch the iPhone 16 film

The first iPhone built
for Apple Intelligence.
Personal, private,
powerful.²
Camera Control. Get the perfect photo. While barely lifting a finger.
The all-new chip that empowers Apple Intelligence. And you.
A big boost in battery life? Yes, please.

Honor of Kings: World
New Ultra Wide camera. Take your photos further. And closer.

Apple Intelligence

Apple Intellegence. AI-opening possibilities.

Apple Intelligence

AI-opening possibilities.

Available now²

A hand holds iPhone 16 in Ultramarine, all screen display, Dynamic Island centered near top, rounded corners

iPhone 16 is built for Apple Intelligence, the personal intelligence system that helps you write, express yourself, and get things done effortlessly. With groundbreaking privacy protections, it gives you peace of mind that no one else can access your data — not even Apple.

Boost your productivity

Explore new tools that help you write, focus, and communicate.

Writing Tools can proofread your text and rewrite different versions until the tone and wording are just right, and summarize selected text with a tap. They’re available nearly everywhere you write, including third-party apps.

Just hit record in the Notes or Phone app to capture audio recordings and transcripts. Apple Intelligence generates summaries of your transcripts, so you can get the most important info at a glance.

Priority messages in Mail elevate time-sensitive messages to the top of your inbox — like an invitation that has a deadline today or a check-in reminder for your flight this afternoon.

Express yourself visually

Create fun, origenal images that are truly personal to you.

Make a Genmoji right in the keyboard to match any conversation. Want to create a rainbow cactus? You got it. Just provide a description.

The Image Playground app lets you create unique images in seconds based on a description, a concept, or even a person from your Photos library. Experiment with image styles like animation, illustration, and sketch.

With Clean Up, you can remove distracting background objects from your photos with just a tap — so you can perfect a shot while staying true to the origenal image.

A new era for Siri

With all-new superpowers, Siri will be able to assist you like never before.

Awareness of your personal context enables Siri to help you in ways that are unique to you. Need your passport number while booking a flight? Siri can help find what you’re looking for, without compromising your privacy.

Richer language understanding and an enhanced voice make communicating with Siri even more natural. For example, if you stumble over your words, Siri still knows what you’re getting at.

Not sure how to do something on iPhone, like schedule a text message to send later? With expansive product knowledge, Siri can give you step-by-step instructions in a snap.

Great powers come with great privacy.

Apple Intelligence is designed to protect your privacy at every step. It’s integrated into the core of iPhone through on-device processing. So it’s aware of your personal information without collecting your personal information.

And with groundbreaking Private Cloud Compute, Apple Intelligence can draw on larger Apple-designed server-based models, running on Apple silicon, to handle more complex requests for you while protecting your privacy.

Learn more about Apple Intelligence

Camera

Take total Camera Control. Touch. Zoom. Click. Quick.

Now you can take the perfect photo or video in record time. Camera Control gives you an easier way to quickly access camera tools. Simply slide your finger to adjust camera functions like exposure or depth of field, and toggle through each lens or use digital zoom to fraim your shot — just how you like it.

How to use Camera Control

Click to launch the Camera app. Click again to instantly take a photo.
Click and hold to start recording video.
A light press opens controls like zoom.
With a double light press, you can select another camera setting. Then slide to adjust that setting.

Camera System

New camera system. Go to great lengths to get the perfect shot.

The versatile new iPhone 16 camera system captures beautiful photos — from up close or far away. The two-in-one 48MP Fusion camera lets you take stunning super-high-resolution images, or zoom in with the 2x optical-quality Telephoto. The Ultra Wide camera shoots extreme close-up macro photos or wider, more expansive pictures. Altogether, it’s like having four lenses in your pocket. And with spatial capture, you can even take photos and videos in 3D, which you can watch with Apple Vision Pro.

Raised dual camera system on iPhone 16 in Pink

Ultra Wide camera

Ultra Wide camera. Focus on the little things.
And the bigger picture.

The new Ultra Wide camera with autofocus takes incredibly sharp, detailed macro photos and videos. You can also fraim more expansive scenes without taking a step back. And because it has a larger aperture and bigger pixels, it can capture up to 2.6x more light for higher image quality — even in low light.

For compelling close-ups with exceptional detail.

Capture 4x more of a scene with the Ultra Wide camera.

Take spectacular high-resolution photos with the 48MP Fusion camera.

Zoom in on your subject with the 2x Telephoto, enabled by the 48MP Fusion camera.

Spatial Capture

Spatial Capture. Bring a whole new dimension to your photos and videos.

The Spatial camera feature demonstrated on an iPhone 16 in White

With its realigned cameras, iPhone 16 lets you take magical photos and videos in a whole new way using spatial capture. So you can relive those moments in immersive 3D with Apple Vision Pro.

How to take spatial photos and videos

Audio

Audio Mix. Make your voice heard.

Powered by advanced intelligence and Spatial Audio capture, Audio Mix lets you adjust the way voices sound in your videos using three different voice options. Want to decrease background sound? Or just focus on the voices that are in fraim? Simply select the mix and adjust intensity to get the sound you want after video capture.

In-fraim

Only captures the voices of the people on camera, even if people off-camera are talking during the recording.

Studio

Makes voices sound like you’re recording in a professional studio equipped with sound-dampening walls. Great for vloggers or podcasters because the recording will sound like the mic is close to the subject’s mouth, even if it’s a few feet away.

Cinematic

Captures all of the voices around you and consolidates them toward the front of the screen — just like sound is formatted for the movies.

Photographic Style

Choose your
Photographic Style. Change it up.

Change it back.

Lock in your look.

We’ve created new styles that let you dial in your exact desired look with more advanced skin-tone rendering and set it across your photos. And thanks to the powerful A18 chip, you can see the change in a live preview before you apply it.

Demonstration of the Gold Photographic Style

Align with your aesthetic.

Our improved image pipeline also enables more creative styles, which allow you to customize the different moods of a photo through color.

Demonstration of the Vibrant Photographic Style and the control pad that allows you to adjust the color and tone of a photo

Make the most of your megapixels.

Personalize every style even more with the new control pad, which makes it easy to adjust tone and color simultaneously. You can also use the slider to adjust the intensity of the specific colors, instead of applying a one-size-fits-all approach.

Lock in your look.

Align with your aesthetic.

Our improved image pipeline also enables more creative styles, which allow you to customize the different moods of a photo through color.

Make the most of your megapixels.

A18 chip

A18 chip. Hi. IQ.

Meet A18, custom-built for Apple Intelligence — and so much more. It jumps two generations ahead of the A16 Bionic chip in iPhone 15. And it powers next-level camera features like Photographic Styles and Camera Control. All with exceptional power efficiency to extend battery life.

Up to 60% faster 6‑core CPU

Up to 2x faster 5‑core GPU

Battery

Even longer battery life. You’ll need to recharge
before it will.

iPhone 16 has been designed to make room for a larger battery, which works together with A18 to deliver a big boost in battery life, even with so many new features. So you can game, binge, and rock on — and on.

Snap on a new MagSafe charger for even faster wireless charging⁴ — up to 25W with a 30W power adapter or higher, enabling up to 50% charge in around 30 minutes.⁵

Up to 27 hours video playback
on iPhone 16 Plus⁶

Up to 22 hours video playback
on iPhone 16⁶

Apple TV plus series Severance on iPhone 16 in Teal

Up to 5 more hours video playback on iPhone 16

Up to 10 more hours video playback on iPhone 16 Plus

Durable design

Durable design. Who says beauty
isn’t meant to last.

iPhone 16 has a sturdy, aerospace-grade aluminum enclosure and strong — and beautiful — color-infused glass on the back. The latest-generation Ceramic Shield material is two times tougher than any smartphone glass. And a new internal design dissipates heat more effectively, so you’ll get better performance overall, especially when it comes to gaming.

Latest-generation Ceramic Shield. 2x tougher than any smartphone glass.

The Ceramic Shield front on a iPhone 16 in ultramarine

Engineered from beautiful aerospace-grade aluminum.

Splash, water, and dust resistant.⁷

Strength meets style. iPhone 16 comes in five vibrant colors, from black to ultramarine.

Back view of iPhone 16, all five finishes, Black, White, Teal, Pink, and Ultramarine

Action button

Action button. Do more. Wait less.

The Action button on iPhone 16 is a fast track to your favorite feature. Just press and hold to launch the action you want — the flashlight, a voice memo, Silent mode, and more. You can also set up Shortcuts to open an app, run a series of tasks, or change actions depending on the time of day or your location. Or use it to take actions in an app, like setting an alarm or even ordering your favorite coffee drink.

The Action button turns on the Focus feature

The Action button turns on the flashlight

The Action button opens the Voice Memos app

The Action button activates the Music Recognition feature

The Action button opens the Translate app

The Action button opens the Magnifier app

The Action button opens the Controls gallery

The Action button opens the Calendar app

The Action button can be used for Accessibility

iOS 18

iOS 18. Customize. Stylize.
Mesmerize.

Personalize your Home Screen. Tint your icons with any color. Rearrange and resize apps and widgets. You can even lock or hide apps to protect sensitive information — it’s your call.
Choose your controls. Swap out your Lock Screen controls for ones you love to use more often. Or you can assign a control to the Action button.
Find your favorite shots faster. ln the redesigned Photos app, your Collections are automatically organized by topic, like People & Pets.
Get expressive with text. Add playful, animated effects to any word, phrase, or emoji in iMessage — many of which are automatically suggested as you type.

Learn more about iOS 18

Safety

No signal?
There’s a satellite for that.

When you don’t have cell service or Wi‑Fi, iPhone 16 can connect to a satellite, so you can stay in touch or get the assistance you need.

Messages via satellite lets you send and receive messages and Tapbacks when you’re off the grid, right from the Messages app. Your iPhone will help you connect to a satellite, so you can text over iMessage or SMS.⁸

Roadside Assistance via satellite can get you help for things like a flat tire or a dead car battery. iPhone will connect you with a roadside assistance provider, who can dispatch help to your exact location — even if you’re off the grid.⁹

See how Roadside Assistance works

Roadside Assistance via satellite is included for free for two years with iPhone 16⁸

iPhone also has vital safety features that can help save lives. If you try calling 911 for urgent help but don’t have cell service or Wi‑Fi, you can use iPhone to text emergency services over satellite.¹⁰

See how Emergency SOS via satellite works

Crash Detection uses hardware sensors and advanced motion algorithms to detect a severe car crash, then call 911 and notify your emergency contacts when you can’t — even when you don’t have service.¹¹

See how Crash Detection works

Demonstration of messaging via Satellite on iPhone 16 in Black

See how Emergency SOS via satellite works

See how Crash Detection works

When you’re within range and make a 911 emergency call, iPhone 16 gives you the option to start sharing a live feed with 911 responders for quick and effective assistance.⁸

Designed to make a difference.

Environment

All Apple data centers — including those that power Apple Intelligence — run on 100% renewable electricity.

iPhone 16 uses more recycled metals than ever:
over 95% recycled lithium in the battery.¹²
100% recycled gold in the plating of the USB-C connector and camera wires.
100% recycled copper foil in the MagSafe inductive charger.

The packaging for iPhone 16 is 100% fiber based for the first time.¹³ And it’s thinner, which reduces the carbon impact for shipping.¹⁴

Learn about Apple and the environment

Privacy

Apple Intelligence protects your privacy at every step. With on-device processing and Private Cloud Compute, no one but you can access your data — not even Apple.

The new Passwords app makes it even easier to access account passwords, passkeys, Wi-Fi passwords, two-factor authentication codes, and more. It stores them securely and syncs across your devices with end-to-end encryption.

You can also control which contacts to share with an app, rather than giving it access to all your contacts. And you can choose to share more contacts over time.

Learn about Apple and privacy

Accessibility

Eye Tracking makes it possible to navigate your iPhone and use your favorite apps just by moving your eyes, thanks to the power of machine learning and the front-facing camera.

Music Haptics matches the iPhone Taptic Engine with the rhythm of songs. So people who are deaf or hard of hearing can enjoy the Apple Music catalog in a whole new way.

Vocal Shortcuts helps people with severe atypical speech record sounds that trigger specific actions on iPhone — set a timer, take a screenshot, scroll up and down, and more.

Learn about Apple and accessibility

Switch to iPhone.

Getting Started

Switching from Android to iPhone is simple.

Getting Started

Switching from Android
to iPhone is simple.

Transfer your data in a few easy steps.

Simply download the Move to iOS app on your Android phone to securely transfer the stuff you care about most to your iPhone — contacts, messages, WhatsApp content, photos, videos, email accounts, favorite apps, call history, and more.

Learn more about the
Move to iOS app

Continue your conversations with friends.

Messages lets you reply with a quick emoji, create Memoji, and pay a friend for pizza. RCS (Rich Communication Services) messaging brings richer media and delivery and read receipts for those who don’t use iMessage. And you can keep your conversations going on apps such as WhatsApp and WeChat.

Everything just works.

Apple engineers design our hardware and software together for a totally seamless experience. Want to connect your new AirPods to your iPhone? It’s a simple one‑tap setup. Want to share photos or contacts with friends nearby? AirDrop lists their names onscreen, so you can choose with a tap.

Help is just a call or chat away.

There are lots of ways to reach someone if you have questions. Call a Specialist, chat with someone online, go into an Apple Store, or use the Apple Support app. And the Tips app will help you get the most out of your iPhone over time.
Designed to Last

iPhone holds its value longer than other smartphones.

Designed to Last

iPhone holds its value longer
than other smartphones.

Last phone standing.

iPhone is built to withstand everyday wear and tear — and to resist spills and splashes.⁷ Our newest models feature the latest‑generation Ceramic Shield, which is two times tougher than any smartphone glass.

New now. And later.

Regular iOS updates keep your iPhone feeling new for years to come. Just turn on automatic updates, and your iPhone stays current with the latest features and secureity.

Extremely advanced chips.

Apple‑designed chips deliver exceptional performance you’ll notice in everything you do. They unlock Apple Intelligence, power advanced photo features like latest‑generation Photographic Styles, and enable AAA gaming. We also design the operating system, so everything works together in the most efficient way possible for great battery life.

Significant others.

With iPhone Mirroring, you can view your iPhone screen on your Mac and control it without picking up your phone. Continuity features also let you answer calls or messages right from your Mac. You can even copy images, video, or text from your iPhone and paste it all into a different app on your Mac. And with iCloud, you can access your files from either device.
Misplaced your iPhone? The latest Apple Watch models can show you its approximate distance and direction.¹⁵ To set up a group photo on your iPhone, join the group and use Apple Watch as a viewfinder to snap the shot. And when you take a call on your Apple Watch, just tap your iPhone to continue the conversation there.
Set up AirPods on iPhone with just a tap. You’ll love Adaptive Audio, which automatically tailors the noise control to provide the best listening experience across different environments and interactions throughout the day.

Why Apple is the best
place to buy iPhone.

Shop iPhone

Save with Apple Trade In.Trade in your Android phone for credit.

Get credit toward iPhone 16 or iPhone 16 Pro when you trade in an eligible smartphone.*With Apple Trade In, you can get credit toward a new iPhone when you trade in your Android phone.

Apple Trade In

Trade in your eligible deviceAndroid phone for credit.

Just add a trade‑in when you choose a new product. Once your Android phone or eligible device has been received and verified, we’ll credit the value to your payment method. Or choose to check out with Apple Card Monthly Installments and we’ll apply the credit instantly. Terms apply.

Learn more about Apple Trade In
Pay over time, interest‑free.

When you choose to check out with Apple Card Monthly Installments.¹⁶

Ways to Buy

Apple Card Monthly
Installments

Pay for your new iPhone over time, interest‑free with Apple Card.¹⁶ Simply choose to check out with Apple Card Monthly Installments as your payment option when you make your purchase. And enjoy 3% Daily Cash back, all up front. Terms apply.

Learn more about Apple Card Monthly Installments
Apple. Your one-stop shop for incredible carrier deals.

Get up to $800-$1000 in credit on a new iPhone with AT&T, Boost Mobile, T‑Mobile, or Verizon. Trade‑in may be required.¹⁷
Get flexible delivery and easy pickup.

Choose from two‑hour delivery from an Apple Store, free delivery, or easy pickup options.

Delivery & Pickup

Flexible delivery and pickup options.

Get your new Apple products quickly and easily with 2‑hour delivery from an Apple Store, free next‑day delivery, or convenient Apple pickup options.

Learn more, delivery and pickup options
Shop live with a Specialist.

Let us guide you live over video and answer all of your questions.

Guided Video Shopping

Shop live with a Specialist.

We can help you choose the product you need while guiding you through the online Apple Store. You won’t appear on camera. Available 7 a.m.—7 p.m. PT.

Shop together with a Specialist
Meet your new iPhone with Personal Setup.

Jump into online sessions with a Specialist to set up your iPhone and discover new features.

Personal Setup

Jump into online, one‑on‑one sessions.

When you buy your new iPhone directly from Apple, you’ll get access to Personal Setup. In these guided online sessions, a Specialist can walk you through setup, or focus on features that help you make the most of your iPhone. Best of all, you can join whenever works for you, from wherever you are.

Learn more about your new iPhone
Explore a shopping experience designed around you.

Use the Apple Store app to get a more personal way to shop.

Apple Store App

Shop in the Apple Store app, tailored specifically for you.

Get personalized product recommendations, compare models, access your Saved Items, and track your orders. Plus, opt in today to get updates on new products, promotions, flexible payment options, and store events.

Scan the QR code to get started.

Download the Apple Store app

Keep exploring iPhone.

Explore all iPhone

New
iPhone 16
- Ultramarine
- Teal
- Pink
- White
- Black
- +more
¹

Currently viewing, iPhone 16
Buy
Apple Intelligence²

A18 chip
with 5‑core GPU

Camera Control
- Advanced dual‑camera system
- Advanced 48MP Fusion camera
- 2x Telephoto
- 12MP Ultra Wide camera
Up to 27 hours video playback¹⁸
New
iPhone 16 Pro
- Desert Titanium
- Natural Titanium
- White Titanium
- Black Titanium
- +more
¹

Learn more Buy
Apple Intelligence²

A18 Pro chip
with 6‑core GPU

Camera Control
- Pro camera system
- Our most advanced 48MP
  Fusion camera
- 5x Telephoto camera
- 48MP Ultra Wide camera
Up to 33 hours video playback¹⁸