Like many parents, we just wanted to protect our kids. Our son had severe eczema, and every sunscreen we tried made it worse — burning, stinging, and triggering flare-ups.

While digging through old family photos, we saw Kari's great-grandfather fishing under the Florida sun — long sleeves, wide hat, no chemical sunscreens in sight. It reminded us humans haven't lost our ability to live in the sun — we've just lost our connection to how we did it safely.

So we built what didn't exist: Food-grade zinc sunscreen tough enough for professional guides, gentle enough for our own kid. No chemicals. No compromises. Just mineral armor that works when it matters most.

We Believe

• Sun exposure is real. It accelerates aging and long-term skin damage.
• Sunscreen can be armor. 
• Families, athletes, and outdoor pros deserve sun defense without compromise.

We Reject

• Chemical UV filters stinging, burning, or sliding off
• Greenwashed "natural" claims designed by marketers
• Fillers, fragrance, and SPF lies

We Serve

• The Exposed — Guides, surfers, athletes
• The Protectors — Parents who read every label
• The Responsible — Schools, camps, and clinics

We Offer

• Food-grade ingredients. No synthetic chemicals. Full transparency.
• Sticks, tins, balms, and gallons.
• Made in the USA. FDA-certified. Family-owned.

We Promise

This isn't suntan lotion. It's armor. From Arctic surf to desert peaks. From dawn patrol to preschool pickup. Built for the toughest conditions.

Your friends,
The Kenner Family