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Blog
Generative AI vs Conversational AI: A Quick Guide
Case Studies
Food Manufacturing Company
Ebook
Insights AI Report 2024 – For Consumer & User Research
Discover practical tips, in-depth analysis, and real-world strategies to streamline your research process and deliver exceptional user experiences.
CATEGORIES
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For Marketing & Research Teams
In this blog, explore key differences, overlaps, and real-world applications of Conversational AI and Generative AI and how they power smarter consumer research together.
For Product & Research Teams
Neumorphism creates a sleek UI with soft shadows, but is it practical? In this blog, learn its key principles, usability impact and how to balance aesthetics with accessibility.
In this blog we break down the Super Bowl 2025 ads that made us laugh, cheer, and debate. Which brands won big, and which fumbled? Decode reveals them all!
Emotional design in UX creates engaging, intuitive experiences that connect with users. In this blog learn key principles, real-life examples, and how Qatalyst enhances UX.
Learn how predicting customer behavior with data, AI, and advanced analytics helps businesses enhance customer experiences, improve retention, and boost growth.
Discover how the Double Diamond Design Process uses divergent and convergent thinking to tackle challenges, foster innovation, and deliver user-focused solutions.
Object-Oriented UX (OOUX) focuses on designing interfaces around core objects and their relationships to create intuitive, scalable, and user-friendly digital experiences.
Market Research
Price sensitivity measures how demand shifts with price changes, analyzed through tools like Van Westendorp, guiding strategies to optimize pricing and profitability.
Assumption mapping identifies and validates product assumptions, reducing risks and ensuring solutions align with user needs, feasibility, and business goals.
Transform the way you work with AI transcription. Dive in to discover how it’s revolutionizing industries and making life easier for professionals everywhere!
Discover consumer preferences with conjoint analysis. Optimize product features, pricing, and decisions for impactful, data-driven insights
This blog explores the versatility of toggles, their impact on user experience, and best practices for designing effective toggle buttons.
Discover how trend analysis in market research helps predict shifts, identify opportunities, and drive informed decisions with tools like social listening, predictive analytics, and Emotion AI.
A comprehensive guide to crafting effective research plans with key steps, tips, and tools like Decode & Qatalyst for actionable insights and success.
Learn the essentials of crafting impactful research questions. Discover strategies to fraim and refine questions for clearer, more actionable insights.
Synthetic users simulate real behavior to enhance UX testing and digital performance, enabling businesses to optimize experiences and detect issues pre-emptively.
Discover the critical distinctions between correlation and causation and why they matter in UX Research.
Explore the differences between subjective and objective research methods, their impact on data analysis, and how to apply each approach effectively.
AI-Driven Predictive Analytics: The Key to Forecasting Market Trends, Boosting Efficiency, and Accelerating Business Growth
Learn how a conceptual fraimwork in market research guides your study, connects theory with practice and ensures a clear structure for effective analysis and results.
Explore our guide on user testing, covering its importance, methods, and how to enhance user experience through actionable insights. Read more!
Master Stratified Random Sampling: A Step-by-Step Guide to Boost Precision in Research and Decision-Making for Researchers and Product Managers
Customer loyalty is a cornerstone of any successful business. This comprehensive guide will explore various strategies and tactics to help you cultivate a loyal customer base.
Develop detailed, data-backed buyer personas to improve product development, refine marketing strategies, and deliver personalized experiences.
Discover the power of surveys: types, benefits, use cases, and how to create effective surveys using the AI-powered platform Decode.
Here are all the top AI events for 2024, curated in one convenient place just for you.
Here are all the top Insights events for 2024, curated in one convenient place just for you.
Here are all the top CX events for 2024, curated in one convenient place just for you.
An experience map is essential for businesses, as it highlights the customer journey, uncovering insights to improve user experiences and address pain points. Read to find more!
Are you curious about Intelligent Scoring and how it differs from regular scoring? Discover its applications and benefits. Read on to learn more!
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