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Research Insights

Research Insights: Uncover Key Findings

Explore in-depth research and analysis to uncover valuable insights. Gain practical knowledge and data-driven insights to enhance your projects.

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All Research Insights

Analyzing Best Ads of 2024 Using Predictive AI

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Explore the in-depth analysis of the top 10 ads of 2024, where consumer behavior was predicted using Predictive AI.

Love at First Fright: Decoding the Most Popular Halloween Candy Packs

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Halloween is just around the corner. In this series, we do a deep dive into the top Halloween Candy packs of 2022 to help you woo the customers of 2023!

Entropik’s Emotion Report: A Year in Review 2021

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As the world reopened its doors from a year-long lockdown and started running in the race to get vaccinated – 2021 indeed became an eventful twelve months.

Emotion AI Insights for Dove’s Beauty Ads – AffectLab Ad Analysis

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Matrimonial statistics from the Unilever-owned personal care brand reveal how society subjects every Indian woman to a ‘test of beauty.’

Unveiling Emotion Insights for Samsung’s Ad Campaign

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Samsung delivers a concise message with an interesting ad campaign #TheOmnipresentBoss, subtly highlights the latest product feature – #AltZLife – ‘Quick Switch’

Ad Insights For Most Emotion Triggering Digital Ads – Jan 2021

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Most Emotion Triggering Digital Ads – January 2021

Top Women’s Day Ads in 2021 that Caught Viewers’ Attention

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Entropik’s Emotion Report: Powerful Ads on Women’s Day 2021 that Caught Viewers’ Attention

Trick-Or-Treat?! Best of 2021 Halloween Candy Packs

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Halloween has always been about hoarding the best candies for yourself (without judgment, of course!) or sharing the sugar rush with kids ringing your doorbell.

Unboxing Consumer Emotions for PepsiCo Collabs in 2021

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Test product pack design against competitor brand packages and packaging efficacy to lift noticeability and pick-up rate.

An Entropik Study – Deep Dive Insights into Most Resonating Super Bowl LVI Ads

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It’s not just another ad; Super Bowl 🏈 commercials are changing the dynamics of branding and marketing.

An Entropik Study – Tata IPL New Promos Starring Big Names: Which Ad Seals the Deal?

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The advert promos capture the emotional resonance Dhoni has. Besides, celebrity presence and humorous elements have sparked interest from viewers

An “Egg-citing” take on Easter Chocolate Packs

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The best packaging design is not just about selling the most number of units but also creating a connection with your consumers.

Ad In Review

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A critical review of Heineken's 'Back to the Bars' ad, examining its effectiveness and messaging.

Most Talked About OTT Trailers in USA

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Let us have a look at Entropik’s verdict for 3 of the most-talked-about OTT trailers from May 2021

Most Emotion Triggering Digital Ads Of the Month

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Let’s explore Entropik’s monthly roundup of the most emotion-triggering ads in February 2021.

Using Ad Insights to Rank the Top 10 US Ads for Emotional Resonance

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Entropik’s Emotion Report: Top10 US Ads That Pull-On Emotion – March 2021

Decoding the Heart Tugging Ad from Apple using Ad Insights

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‘A Climate Change Promise from Apple’– Emotion AI Platform Decodes the Heart Tugging Creative with Ad Insights on AffectLab.

Decoding Tanishq's Commercial Using Ad Insights

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Analyzing Tanishq's Ekvatam commercial through ad insights to uncover its underlying messaging and impact.

Entropik's Emotion Report Analysis For Friends: The Reunion Trailer

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Entropik’s Emotion Report Analysis For 90’s Primetime Dominant Sitcom Friends: The Reunion Trailer

An Entropik Study: Behind Dhoni's New Avatars in #IndiaKaApnaMantra for Vivo IPL 2021

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An in-depth Entropik study unraveling the various personas of Dhoni in #IndiaKaApnaMantra for Vivo IPL 2021.

Using Ad Insights to measure Emotional Branding during Tokyo Olympics

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Entropik Tech's AI-powered Ad Insights tool helps measure emotional branding during the Tokyo Olympics, gauging audience response to brand ads.

Emotion AI Metric Report: Super Bowl Ad Analysis 2021

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This Emotion AI Metric Report analyzes Super Bowl ads from 2021, using Entropik Tech's Emotion AI tool to gauge emotional resonance with audiences.

Emotion AI Ads Report: Best of Easter Ads Launched in 2021

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In this Emotion AI Ads Report, we present the best Easter ads launched in 2021, using Entropik Tech's Emotion AI tool to analyze emotional resonance.

Super Bowl Highlights: The Emotion Triggering Super Bowl Debut Ads

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This Super Bowl 2021 analysis highlights the most emotion-triggering debut ads, using AI-powered tools to gauge their emotional resonance with audiences.

Research Based Content: WhatsApp Launches Print & Digital Ads for Damage Control after Data Privacy Notification

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This research-based content analyzes WhatsApp's print and digital ads launched for damage control after its data privacy notification, using audience response data.

Top 10 Most Talked About Ads In #Year2020

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Using data analytics and AI-powered tools, we present the top 10 most talked about ads of #Year2020, analyzing audience engagement and emotional resonance.

Ad In Review: Behind Nike's Internet-Breaking Creative

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In this Ad In Review, we analyze Nike's internet-breaking creative campaign #YouCan'tStopUs, examining its messaging and emotional resonance with audiences.

Top 10 Brands That Nailed the Emotional Connect this Tokyo 2020 Olympics

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This analysis highlights the top 10 brands that successfully nailed the emotional connect during the Tokyo 2020 Olympics using Emotion AI tools.

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